See the shop system, apps, tracking pixels, payments, catalog, SEO and AI readiness of any store in one click. Get a score and know exactly where you stand.
What it finds
Open a shop, click the icon and get a clear report. No setup, no copying URLs into five different tools.
Shopify, WooCommerce, Shopware, JTL, Magento, PrestaShop, Wix, headless and custom builds.
Reviews, email, chat, search, upsell, loyalty and cookie tools. WordPress plugins and Shopify apps by name.
GA4, Google Ads, Meta, TikTok, Pinterest, Microsoft Ads, Clarity and more, with IDs and links to live ads.
TWINT, PayPal, Klarna, Apple Pay, invoice. Free shipping threshold, shipping cost and delivery time.
Number of products, price range and median, top brands, top categories and new arrivals.
SEO basics and structured data. With your Ahrefs key: organic traffic, keywords and domain rating.
Marketing stack
Know which ad channels a competitor invests in and which payment methods they offer, before you decide on yours.
AI readiness
Shoppers ask ChatGPT, Claude, Perplexity and Google AI what to buy. Shop X-Ray shows if a store can be read and recommended there.
Compare
Save your store once. Then every shop you open can be compared side by side.
The score
Each area checks concrete points. Hover a bar in the extension to see what is done and what is missing. Areas without data are left out.
How it works
Add Shop X-Ray to Chrome and pin it to the toolbar.
Click the icon and choose «Analyze this shop». Or type any domain.
Store your own shop once under «My shop».
Open a competitor and switch to «Compare».
Private by design
FAQ
Yes. The extension is free and needs no account. Traffic data and AI summaries are optional and use your own Ahrefs and Claude API keys.
Shopify, WooCommerce, Shopware, JTL-Shop, Magento, PrestaShop, Wix, Squarespace, BigCommerce, Plentymarkets and more, plus headless and custom builds with Next.js or Nuxt.
It checks llms.txt, which AI search and training bots robots.txt allows, whether the page is readable without JavaScript, the Organization schema and the Product schema on a real product page: price, currency, availability, GTIN, brand, reviews, shipping and return policy.
Only in your browser. There is no Shop X-Ray server. Requests to the analyzed stores are sent without your cookies.
Shop X-Ray only sees what is publicly visible. Some payment methods appear only at checkout, and traffic numbers are Ahrefs estimates. Analyzing the open tab is more accurate than typing a domain, because scripts loaded later are included.
The store listing is available in English, German and French. The interface is currently in German, English and French are coming soon.
Free, private and built for ecommerce teams in Switzerland and beyond.
Add to Chrome
Shop X-Ray